Welcome to the X Games Aspen 2017 Event Wrap Up
X Games Aspen 2017 was filled with amazing competition, brand exposure for sponsors and viewership for fans across all platforms. Here are some highlights below.
The weather couldn't keep the fans away; X Games Aspen 2017 welcomed 105,000 over the weekend
The share of X Games TV audience for the 18-34 demographic grew 24% YOY
WatchESPN provided a 1.9% lift on top of the ESPN/ABC television audience
- A total of 16M minutes viewed on WatchESPN, up 32% YOY
- 1.5M minutes were viewed on the YouTube Channel, bringing total minutes streamed to 17.5M (+44% YOY)
First time ever ESPN has streamed unauthenticated on YouTube. Content was available in the US, Australia, New Zealand, Brazil and Japan.
- Streamed 7 hours of content live on the platform. The three shows on-demand have combined for more than 186K views to date
- Total Views week of the event: 716,219
Music At X Games Aspen
X Games Aspen Music Recap
X Games Aspen 2017 was another memorable year for music. Performances included:
Friday - 1/26/17
Saturday - 1/27/17
Sunday - 1/28/17