Fans hailing from 50 states, DC, Puerto Rico, the USVI and 27 countries!
The weather couldn't keep the fans away; X Games Aspen 2016 welcomed 102,600 over the weekend.
WatchESPN added a +1.8% lift to ESPN TV audience
- 12.1MM total minutes viewed during X Games Aspen, up +55% Y-O-Y.
- 1.31MM X Games video starts across xgames.com and espn.com, up 123% vs. year-ago.
X Games continues to be a success across all social media platforms:
- 4 days X Games Aspen was trending on Facebook all four days of the event.
- 22MM impressions on Twitter that X Games content drove over the 7-day period.
X Games Aspen Music Recap
X Games Aspen 2016 was another memorable year for music. Performances included:
Thursday - 1/28/16
Run the Jewels
Friday - 1/29/16
Twenty One Pilots
Saturday - 1/30/16
Sunday - 1/31/16