Adrenaline-filled. Exciting. Thrilling.
There are so many words to describe the action of the 2016 X Games that took place in Austin, Texas. These descriptions are supported by a rise in viewership and engagement across different platforms and onsite. From television broadcasts to our streaming app, ESPN has provided the sponsors with new opportunities to successfully connect with fans.
10% Increase in household viewership
+68% over 2015 Four linear events made up 87% of total WatchESPN X Games viewing.
Followers +9% vs. Aspen
Followers 3rd largest ESPN handle
Views per snap