Event Highlights

Adrenaline-filled. Exciting. Thrilling.

There are so many words to describe the action of the 2016 X Games that took place in Austin, Texas. These descriptions are supported by a rise in viewership and engagement across different platforms and onsite. From television broadcasts to our streaming app, ESPN has provided the sponsors with new opportunities to successfully connect with fans.

TV

10% Increase in household viewership

LIVE Streaming

+68% over 2015 Four linear events made up 87% of total WatchESPN X Games viewing.

Social Media

Facebook

5.4MM
Followers +9% vs. Aspen

Instagram

1.7MM
Followers 3rd largest ESPN handle

Snapchat

22K
Views per snap

Sponsors
Official Sponsors
America's Navy
AT&T
Coors Light
Fruit of the Loom
Harley-Davidson
Intel
Lifeproof
Monster Energy
The Real Cost
Toyota
Event Partners
Torchy's Tacos
Skype
Animal Kingdom