Event Highlights

Welcome to the X Games Austin 2015 Event Wrap Up Website

The 2015 X Games, located in Austin, Texas boasted even higher numbers than years prior, as, viewership, digital audience and social media presence continued to rise. Due to innovative technology and revolutionary multimedia platforms, ESPN enabled its fans to consume original X Games content on several different levels, making this year's games the most successful to date.

Attendance

ESPN

X Games Austin 2105 had a strong on-site attendance again this year.
138k 138,780 fans attended X Games Austin 2015.

View More X Games Attendance Stats

Fans

More Hispanic fans watched X Games Austin 2015 than ever before.
16% Hispanic fans comprised of 16% of the total X Games audience.

Digital

WatchESPN

Led by growth on WatchESPN, the X Games digital audience was up over 2014.
6.4MM 6.4 million minutes of X Games Austin 2015 was consumed on WatchESPN.
+119% Digital X Games content average minute audience was up +19% vs 2014.

Social Media

         

Activity and participation rose this year on all social media platforms.
62K X Games grew by more than 62,000 followers the week of X Games Austin.
210K X Games search terms were mentioned on Twitter more than 210,000 times, up 48% Y-O-Y.

View More Social Media Highlights Below

Social Media Highlights

Facebook

Followers: grew by 60K+ new followers
Impressions: 120,308,467
Unique Users: 3,691,247

More than 677k Likes, 23k Comments, 60k Shares and 6.9MM clicks combined across all posts.

Instagram

X Games on Instagram grew by more than 62K (+26& Y-O-Y) followers the week of X Games Austin and surpassed 1MM followers on the platform (total: 1,056,776)

@XGames is the third largest ESPN brand page behind @ESPN (2.1MM) and @SportsCenter (2.4MM)

Likes: 1,532,813 (+30% Y-O-Y)

Tony Hawk Takeover on Sunday as our Skate Street preview.
More than 97K likes on 5 video posts.
https://instagram.com/p/3o169Vjmr1/?taken-by=xgames
https://instagram.com/p/3o2bz4jms7/?taken-by=xgames
https://instagram.com/p/3o2xvcjmtp/?taken-by=xgames
https://instagram.com/p/3o3Pawjmuz/?taken-by=xgames

Other notable Instagram posts:

Nicki Minaj: https://instagram.com/p/3k206Jr8cd/?taken-by=nickiminaj
Nicki & Twitch: https://instagram.com/p/3mfFaAL8SN/?taken-by=nickiminaj
Metallica: https://instagram.com/p/3m1IGoySwl/?taken-by=metallica
Kirk Hammett: https://instagram.com/p/3o7MMZPiQI/?taken-by=kirkhammett
Tyler Posey: https://instagram.com/p/3rv3fruDo6/?taken-by=i_love_harveys
Travis Barker: https://instagram.com/p/3pG9DENWHy/

Twitter

Grew by more than 11k Followers on Twitter

X Games search terms on Twitter were mentioned more than 210K times (+48% Y-O-Y)

  • @XGames: 93K
  • #XGames: 105K
  • #XGamesAustin (not promoted): 12,500

Tweet to Vote:

  • #NavyBestWhip registered more than 2,700 votes
  • #NavyBestWhip was trending for roughly 30 minutes after the comp ended

Best of Twitter Timeline: https://twitter.com/twittermedia/timelines/607973803075891202

YouTube

Views: 1.1MM (+9% Y-O-Y)

Minutes watched: 1.9MM

Subscribers: +21,372 (Total: 400,985)

Most popular video: Metallica National Anthem with 87K+ views

Top Countries:

  • USA: 376K views
  • Brazil: 83K views
  • United Kingdom: 52K views
  • Canada: 50K Views
  • Mexico: 43K views

44% of views from mobile (39% desktop)

SnapChat

X Games Austin was featured as a live story on Saturday of the event. The live story had more than 330MM story views and 15MM unique users

The 'xgames' handle averaged 6K views per story during the week of the event.

Vine

Grew by more than 6k Followers

X Games Austin was included in a custom Vine channel on Sunday of the event. Vines including xgames/@xgames received more than 16MM loops.

There were four different Vine influencers on-site creating content that accounted for more than 8.2MM Loops. This is the top Vine: https://vine.co/v/eMJjuwXW2bm

X Games Austin mobile app

X Games Austin Mobile App

The X Games Austin mobile app had more than 16K users, 122K sessions and 797k screen views.

Average session: 08:27

61% of users between 18-34

Maker

Maker brought out two influencers to create content for X Games platforms in addition to their own. Both influencers will have a two part series on XGames.com.

Christopher Chann on Instagram:
https://instagram.com/p/3ze4WEOzz-/?taken-by=christopherchann
https://instagram.com/p/3p3lLcOz6u/?taken-by=christopherchann
https://instagram.com/p/3j6jRguz8p/?taken-by=christopherchann

Christopher Chann at X Games Austin:
Part 1: http://xgam.es/1FXaP7s
Part 2: http://xgam.es/1B8a2Fe

Timothy DeLaGhetto:
https://instagram.com/p/3kiEkxlxvc/?taken-by=timdelaghetto
https://instagram.com/p/3mux-hlxqI/?taken-by=timdelaghetto

X Games Extra presented by One Drive


X Games Extra

Live shows on Friday, Saturday and Sunday night:

X Games Extra -- Friday night

X Games Extra -- Saturday night

X Games Extra -- Sunday night