Event Highlights

Fans

50 States

Fans hailing from 50 states, DC, Puerto Rico, the USVI and 27 countries!

Attendance

102K Fans

The weather couldn't keep the fans away; X Games Aspen 2016 welcomed 102,600 over the weekend.

Digital

+1.8% Lift

WatchESPN added a +1.8% lift to ESPN TV audience

  • 12.1MM total minutes viewed during X Games Aspen, up +55% Y-O-Y.
  • 1.31MM X Games video starts across xgames.com and espn.com, up 123% vs. year-ago.

Social Media

22 Million

X Games continues to be a success across all social media platforms:

  • 4 days X Games Aspen was trending on Facebook all four days of the event.
  • 22MM impressions on Twitter that X Games content drove over the 7-day period.
Music At X Games Aspen
Deadmau5
Twenty One Pilots
Kygox Stubberud
Nas
Run The Jewels
DJ Snake

X Games Aspen Music Recap

X Games Aspen 2016 was another memorable year for music. Performances included:

Thursday - 1/28/16

Run the Jewels

Nas

Friday - 1/29/16

Twenty One Pilots

Saturday - 1/30/16

DJ Snake

Deadmau5

Sunday - 1/31/16

Kygo

Sponsors
America's Navy
AT&T
Coors Light
GoPro
Harley-Davidson
Intel
Jeep
Monster Energy
The Real Cost
Lifeproof
Carhartt
Oakley
Polaris
Skype
Xbox