Event Highlights

TV

ESPN

X Games Aspen 2015 was a success across ESPN networks and among key demographics.
19% 19% ratings increase against key P18-34 demographic.
30.5MM Telecasts on ESPN and ABC reached almost 30.5MM.

Digital

WatchESPN

Led by growth on WatchESPN, the X Games digital audience was up over 2014.
7.7M 7.7 million live X Games minutes viewed on WatchESPN up +34% Y-O-Y.
+17% Digital X Games content average minute audience was up +17% Y-O-Y.

Social Media

         

X Games music and social drove engaged audiences:
208,750 208,750 tweets around X Games Content.
5000 Snapchat averaged 5k views per story.

View More Social Media Highlights Below

Music

WatchESPN

Viewers spent an average of 13 minutes watching X Games music coverage on WatchESPN.

View More Music Highlights Below

Music at X Games Aspen

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X Games Aspen Music Recap Video

Fans were able to enjoy four shows at the base of Buttermilk Mountain during the X Games Aspen 2015 with a new stage and venue to create a complete event experience for the X Games fans.

The performances included:

Friday, 1.23.15

Snoop Dogg 6:15 – 7:15 PM

Saturday, 1.24.15

Chromeo 4:00 – 5:15 PM

Skrillix 9:30 – 11:00 PM

 

Sunday, 1.25.15

Wiz Khalifa 4:30 – 6:00 PM

Social Media Highlights

Facebook

Followers: + 19,082 (Flat y-o-y)

  • Total followers 5,212,723. Third largest ESPN brand page behind SportsCenter (11.5MM) and ESPN (13.8)
  • 10 countries have more than 100K followers of the X Games brand page

Total Reach: 2.3MM + 62% w-o-w

Engaged users: 300K + 75% w-o-w

Post clicks: 752, 265

Trending:

  • X Games Aspen trending on Facebook on Saturday and Sunday

Instagram

Followers: +59,160 (+2% y-o-y)

  • 828K followers, third largest ESPN brand page behind @ESPN (1.5MM) and @SportsCenter (1.7MM)

Likes: 1,546,300 likes (6K comments) on 74 photos (avg. 20.8K per photo)

Highlights:

Twitter

YouTube

Subscribers: +2,592
Views: 1,265,809
Estimated minutes watched: 2.1MM
Most Popular video: Mark McMorris wins Snowboard Big Air 145K views
Top Countries:

  • USA (32%)
  • Canada (14%)
  • Japan (6.6%)
  • Russia (4.8%)
  • UK (3.5%)

SnapChat

On Saturday of X Games Aspen our event was featured as an official story on the platform. The story was available to all global users who have the updated version of the app.

X Games on Snapchat is averaging 5K views per story.

X Games Aspen mobile app

X Games Aspen Mobile App

The X Games Aspen mobile app had more than 28K sessions with users spending two and half minutes on average.

Maker

Executed a live claiming test on Friday night of X Games Aspen. Two representatives from Maker were in Bristol creating a fingerprint of X Games content to determine our claiming potential for future events.

X Games Extra presented by One Drive


X Games Extra

Successfully executed three late night shows with our partner Microsoft. The 30 minute show was immediately following the ESPN prime time broadcast and was hosted by Jack Mitrani.