X Games Aspen 2015 was a success across ESPN networks and among key demographics.
|19%||19% ratings increase against key P18-34 demographic.|
|30.5MM||Telecasts on ESPN and ABC reached almost 30.5MM.|
Led by growth on WatchESPN, the X Games digital audience was up over 2014.
|7.7M||7.7 million live X Games minutes viewed on WatchESPN up +34% Y-O-Y.|
|+17%||Digital X Games content average minute audience was up +17% Y-O-Y.|
X Games music and social drove engaged audiences:
|208,750||208,750 tweets around X Games Content.|
|5000||Snapchat averaged 5k views per story.|
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Viewers spent an average of 13 minutes watching X Games music coverage on WatchESPN.
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