ESPN Official Event Logo

Overview

vitaminwater’s national marketing efforts of Snowboard Street and Real Snow included print creative, digital advertising, television spots, sponsorship of the Winter X Games athlete breakfast, and unique competition integration on the snowboard street course.

Spectator Guide

Please click on the thumbnail below to view the half page ad that vitaminwater received in the on-site spectator guide. A total of 45,000 copies were printed for distribution. 30,000 guides were distributed from Ft. Collins, CO to Salt Lake City, UT at colleges and universities in the area. 15,500 guides were distributed on-site to all spectator service areas and the bus drop off area located at the entrance of the venue.

Full Spread – ESPN the Magazine

Issue Date: January 9, 2012
On Sale Date: December 30, 2011
Rate Base: 2,000,000
Estimated Total Readership: 15,892,000
Estimated % Men 18-34: 43%

Television Features

ONLINE & DIGITAL

Click below to review the full range of online and digital content offered in vitaminwater’s media package.

X-Fest Activities

vitaminwater’s sponsorship of the Thursday morning athlete breakfast allowed each elite athlete to fuel up on a hearty meal before practice and competition. Product was also placed in key areas at the event, including the VIP hospitality suite and the athlete suite.

PA Announcements

1. vitaminwater is the proud sponsor of Snowboard Street competitor Johnnie Paxson and Winter X Aspen 2012 athletes Gus Kenworthy and Kaitlyn Farrington. vitaminwater, you're up.
2. This year’s Snowboard Street competition is presented by vitaminwater. Watch Johnnie Paxson take snowboarding to the streets, Sunday January 28th on ESPN. vitaminwater, you’re up.
3. Gear up for the unexpected with Real Snow – the urban snowboarding competition – presented by vitaminwater, Saturday January 28th on ESPN. vitaminwater, you’re up.

Jumbotron Spots

Click on the image to view the spot that ran on the jumbotron screen during hours of operation at Winter X Games 2012.