The North Face national marketing efforts included print creative, digital advertising, television advertising, and on-site activations.
Please click on the thumbnail below to view the half page ad that The North Face received in the on-site spectator guide. A total of 45,000 copies were printed for distribution. 30,000 guides were distributed from Ft. Collins, CO to Salt Lake City, UT at colleges and universities in the area. 15,500 guides were distributed on-site to all spectator service areas and the bus drop off area located at the entrance of the venue.
Full Page and Full Spread Ads – ESPN the Magazine
Issue Date: January 9, 2012
On Sale Date: December 30, 2011
Rate Base: 2,000,000
Estimated Total Readership: 15,892,000
Estimated % Men 18-34: 43%
X Fest Activities
The North Face on site presence featured a heated 20 x 20 igloo dome that provided fans with a unique interactive experience. Flat screen TV’s played Winter X Games content featuring their products and athletes and daily prize pack raffles helped to create an exciting atmosphere. A photo booth was a popular attraction as fans were able to print their personalized photos inside the dome and enjoy the space with their friends. Minute to Win It competitions were held daily and North Face prizes were given to the winners. A North Face branded cornhole game was played outside the entrance and allowed fans to compete against one another.
The Winter X Games Aspen 2012 is brought to you by The North Face. Athlete Tested. Expedition Proven.
ON-SITE PREMIUM GIVEAWAYS
Branded scorecards, sunscreen, Chap Stick, photo booth pictures, daily prize packs.
JUMBOTRON SPOT SUMMARY
Click on the image to view the spot that ran on the jumbotron screen during hours of operation at Winter X Games 2012.