Winter X Aspen '12

Official Sponsor

Event Sponsor

Environmental Sponsor

Real Snow Sponsor

Other Sponsors



Red Bull's national marketing efforts included print creative, digital advertising, sponsorship of the Winter X Games athlete breakfast, and unique competition integration on the snowboard street course.

Red Bull


Spectator Guide

Please click on the thumbnail below to view the full page ad that Red Bull received in the on-site spectator guide. A total of 45,000 copies were printed for distribution. 30,000 guides were distributed from Ft. Collins, CO to Salt Lake City, UT at colleges and universities in the area. 15,500 guides were distributed on-site to all spectator service areas and the bus drop off area located at the entrance of the venue.

Full Spread – ESPN the Magazine

Issue Date: January 9, 2012
On Sale Date: December 30, 2011
Rate Base: 2,000,000
Estimated Total Readership: 15,892,000
Estimated % Men 18-34: 43%


TV Features

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Online & Digital

Click below to review the full range of online and digital content offered in Red Bull’s media package.



Red Bull’s activation footprint highlighted multiple athlete autograph signings, an interactive consumer-facing photo booth, gaming consoles featuring EA games, and prescheduled product sampling. A second floor of the two-story structure provided private space for Winter X athletes to relax, train, and prepare for competition.

On-Site Premium Giveaways

Flash drives, cell phone cases, cans of product.

Jumbotron Spots

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Social Media