NAVY’s national marketing efforts included print creative, digital advertising, radio campaigns, on-site activations and competition course signage.
Please click on the thumbnail below to view the full page ad NAVY received in the on-site spectator guide. A total of 45,000 copies were printed for distribution. 30,000 guides were distributed from Ft. Collins, CO to Salt Lake City, UT at colleges and universities in the area. 15,500 guides were distributed on-site to all spectator service areas and the bus drop off area located at the entrance of the venue.
1/3 and Full Page Ads – ESPN the Magazine
Issue Date: January 9, 2012
On Sale Date: December 30, 2011
Rate Base: 2,000,000
Estimated Total Readership: 15,892,000
Estimated % Men 18-34: 43%
X Fest Activities
NAVY’s activation tent footprint grew by over 10’ at Winter X Games 2012. The space highlighted the Immersadome; a personal theater in which the viewer is immersed in a short film featuring NAVY Seals. By lowering a dome over the viewer’s head, the structure enabled a 180° view of a 6-minute NAVY mission that included high-quality sight, sound, wind, and scents. NAVY’s activation also included a pull-up challenge, with males and females competing for most pull-ups completed. Consumers also competed in hourly trivia challenges for prizes. NAVY videos looped in the tent. Pro snowboarder Scotty Lago signed autographs in the booth.
- Winter X Games Aspen 2012 is brought to you in part by the men and women of America’s Navy. A Global Force For Good.
- Fans, Put yourself to the test, for a chance to win a snowboard at the Navy’s Warrior Challenge. Snowboards will be given away daily to both the man and woman with the best performance. America’s Navy. A Global Force For Good.
- Stop by the Navy tent tomorrow from 2 - 3 p.m. for a chance to meet pro snowboarder and Olympian, Scotty Lago.
- Bring your boards. Bring your posters. Or just bring whatever. X Gamer and Olympian, Scotty Lago is signing autographs today at the Navy tent from 2 - 3 p.m.
On-site Premium Giveaways
Sport watches, window clings, lanyards, luggage tags, water bottles, lapel pins, plush bears, sport coins, golf balls & tees, recruiting literature.
Click on the image to view the spot that ran on the jumbotron screen during hours of operation at Winter X Games 2012.