Winter X Aspen '12

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Overview

Overview

Casio/Verizon national marketing efforts included print creative, digital advertising, television advertising, on-site activations and on-course signage.

Casio/Verizon Overview

Print

Spectator Guide

Please click on the thumbnail below to view the full page ad Casio/Verizon received in the on-site spectator guide. Also listed is an added-value ad promoting the Winter X Games app. This was created using a Casio phone. A total of 45,000 copies were printed for distribution. 30,000 guides were distributed from Ft. Collins, CO to Salt Lake City, UT at colleges and universities in the area. 15,500 guides were distributed on-site to all spectator service areas and the bus drop off area located at the entrance of the venue.

Full Page Ad – ESPN the Magazine

Issue Date: January 9, 2012
On Sale Date: December 30, 2011
Rate Base: 2,000,000
Estimated Total Readership: 15,892,000
Estimated % Men 18-34: 43%

TV

Promo Vignettes

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TV Features

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Radio
Digital

Twitter Promo

Twitter Promotion – Casio utilized an interactive twitter promo as fans were asked to take a photo at Winter X Games Aspen and tweet with #WXCommando for a chance to win a Gz’ One Commando phone.

Online & Digital

Click below to review the full range of online and digital content offered in Casio/Verizon’s media package.

Promotions
On-Site

X FEST ACTIVITIES

Casio’s 20 X 20 tent featured their new Gz’ One Commando phone and allowed fans to demo the phone and test it’s durable capabilities. A giveaway contest was conducted for fans to sign up for a chance to win a new Gz’ One phone as well as a Signal snowboard.

PA Announcements

  1. Tougher is smarter. The Android-powered Casio G’zOne (pronounced “geez wun”) Commando. Shock resistant. Water resistant. Life resistant. Available exclusively at Verizon Wireless.
  2. Be sure to swing by the Casio/Verizon tent to find out how you can win a brand new signal snowboard or a Casio G'z One Commando.
  3. Hey X Games fans, be sure to swing by the Casio/Verizon booth at 12:00 on Sunday for an autograph session with slopestyle skier Tom Wallisch. While there make sure you sign up for a chance to win a new Casio G'z One Commando and a Signal snowboard.

On-Site Premium Giveaways

5000 branded gloves, branded snowboards.

On-Site Jumbotron Spots

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Twitter Promo

Twitter Promotion – Casio utilized an interactive twitter promo as fans were asked to take a photo at Winter X Games Aspen and tweet with #WXCommando for a chance to win a Gz’ One Commando phone.