BCS History Overview

Following the 2009/10 college football season, ESPN and the BCS began a four-year agreement allowing the network to provide exclusive worldwide telecasts, radio broadcasts, digital content and more for the five BCS Bowl games from January 2011 through January 2014, signifying ESPN’s year-round commitment to college football. The BCS represents the pinnacle of college football on a national stage and the culmination of a season’s worth of anticipation, speculation, and intrigue.

These bowls include:

2011

Tostitos Fiesta Bowl – Glendale, AZ
Rose Bowl Game presented by Vizio – Pasadena, CA
Allstate Sugar Bowl – New Orleans, LA
Discover Orange Bowl – Miami, FL
Tostitos BCS National Championship – Glendale, AZ

2012

Tostitos Fiesta Bowl – Phoenix, AZ
Rose Bowl Game presented by Vizio – Pasadena, CA
Allstate Sugar Bowl – New Orleans, LA
Discover Orange Bowl – Miami, FL
Allstate BCS National Championship – New Orleans, LA

2013

Tostitos Fiesta Bowl – Phoenix, AZ
Rose Bowl Game presented by Vizio – Pasadena, CA
Allstate Sugar Bowl – New Orleans, LA
Discover Orange Bowl – Miami, FL
Discover BCS National Championship – Miami, FL

2014

Tostitos Fiesta Bowl – Phoenix, AZ
Rose Bowl Game presented by Vizio – Pasadena, CA
Allstate Sugar Bowl – New Orleans, LA
Discover Orange Bowl – Miami, FL
VIZIO BCS National Championship – Pasadena, CA

This partnership has provided sponsors with unparalleled visibility and reach as each of these games deliver unique multi-platform opportunities and some of the highest viewership ratings on cable television.

ESPN’s second year of exclusive coverage in 2012 included all five BCS bowl games on ESPN, ESPN Radio, and ESPN 3/WatchESPN. ESPN Deportes and ESPN 3D also televised the Allstate BCS National Championship game.  In addition, these platforms allowed ESPN to provide extensive on-site studio programming, which increased opportunities for sponsors to become fully integrated into the BCS games.

The broadcasts of the 2012 BCS bowl season were once again a success on ESPN as the Allstate National Championship Game – Alabama’s 21-0 shutout of LSU—posted a 13.4 Live US HH rating, according to Nielsen, representing an average of 15,389,661 households.

The only telecast in cable television history with a larger audience was last year’s BCS Championship on ESPN (17,718,000 homes and 27,316,000 people, based on a 17.8 rating), Auburn’s 22-19 victory over Oregon on a field goal as time expired.