Event Highlights

Social Metrics

Social Voting & Traffic
23MM votes Social Media drove 23MM votes and 3MM uniques (+51% YOY) on ESPN.com

View More Social Media Highlights Below

PR Highlights

Total Media Impressions
8 Billion Total media impressions surrounding The ESPYS amount to more than 8 billion media impressions.

Social Media Highlights

Twitter

General Live Show Metrics
  • 1.2MM tweets sent around the broadcast, the most tweeted event of week beating MLB All-Star game by 50%.
  • #ESPYS was #1 Worldwide and US Trend, driven by 800+ tweets containing word "ESPYS."
  • Tweets with "ESPYS" in the copy were exposed to 12MM unique accounts, +33% YOY.
@ESPYS Live Show Metrics
  • Grew to 102k followers (+36%), with 36k coming on show day ( +478% YOY, +450% from '13).
  • 71 @ESPYS tweets (56 in 2014) had 16.5MM+ impressions (+23% YOY) and ~15k engagements per post.
  • Top @ESPYS tweet was Derek Jeter Icon Award custom artwork with 1.2MM impressions and 5k retweets.
  • Top mention of @ESPYS was @SportsCenter's tweet driving to Caitlyn Jenner acceptance speech video.
  • Prompt reached 2.5MM unique users and drove 55.4K clicks to @ESPYS home timeline.
Original Content Metrics
  • "60 Seconds with A-Rod" video generated 14.3k starts and was shared by @AROD and many large ESPN/ABC accounts.
  • Gronkowski brothers pop-o-shot video produced 50k views.
Voting Cards
  • Best Male, Female and Breakthrough Athlete drove 426k votes & 67MM impressions.
  • Helped make Best Male (809k votes) and Female (801k votes) Athlete the most voted-on categories across platforms.

Facebook

ESPN
  • The ESPN Facebook page posted 22 links to ESPYS content.
  • These links generated 3.2MM+ post clicks to users Facebook pages.
  • ESPN posts across Facebook drove 1.2MM link clicks back to ESPN.com within 24 hours of the show.
SportsCenter
  • Mirrored ESPN's strategy with heavy emphasis on shareable art and digital video.
  • 15 posts, 450K likes and 35K shares.
ABC
  • ABC News: 8 posts featuring shareable art and acceptance speech videos on ABCNews.com reached 194k people and had 19k shares.
  • GMA: Winner updates during live show and shared links to award speeches on ABCNews.com.
Other
  • Multiple ESPYS topics trended throughout the live show, including Caitlyn Jenner and Leah Still.
  • 156 media outlets and 61 teams/athletes posted about show including Golden State Warriors and Alex Morgan.

Instagram

ESPN
  • 19 unique, behind-the-scenes red carpet and live show posts received 1.3MM+ likes.
SportsCenter
  • SportsCenter's 16 total shareable art and live show update posts drove 989k engagements.
GMA
  • Shared 17 total posts, featuring content from the Body Party, Red Carpet and live show updates posts drove 567k engagements.
Other
  • ESPYS, Jimmy V, and "Leah Strong" trended throughout the show.
  • Posts from 135+ media outlets and 167+ teams/athletes including Golden State Warriors, Stephen Curry, LeBron James and Alex Morgan.

SnapChat

ESPYS Live Story
  • Live for 24 hours starting ~4PM PT and featured behind-the-scenes look at the red carpet and backstage.
  • Drove 12MM Global Uniques.
  • Included content from celebrity, athlete and multiple ESPN and ABC white-listed accounts.
  • Created ESPYS-branded custom filters.
ESPN Discover Edition
  • Featured several ESPYS snaps featuring Caitlyn Jenner, Steph Curry, Devon Still, LeBron James and more day of show and after.
  • 6/15: 1.7MM uniques.
  • 6/16: 1.2MM uniques.
  • ESPYS content also highlighted in Yahoo, Daily Mail and People Snapchat Discover editions on 6/17.

Download the full Social Media Recap